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Cameron’s resurrects a 500 year-old beer style with resurrection roggenbier

The new ale made with German Rye has hints of banana, clove and light black pepper and will be available at the LCBO starting September 20, 2013

Oakville, ON – September 18, 2013 – Hand brewed by beer artisans, CAMERON’S latest release is new again for the first time in 500 years! CAMERON’S Resurrection Roggenbier is a sessionable, drinkable, refreshing and smooth rye beer with a very rich history.

Roggenbiers (rye beers) were declared illegal in 1516 by the Germanic Lords after a series of poor harvests. The Bavarian Purity Law (Reinheitsgebot) outlawed the use of rye for brewing beer so that it could be reserved for making bread, and designated barley as the only grain of choice for brewing beer.

“It has been almost 500 years since the passing of Reinheitsgebot and CAMERON’S has resurrected this rare beer style with an intriguing flavor profile,” says Jason Britton, CAMERON’S Brewmaster. “Resurrection is brewed with a combination of German Rye, malted wheat and is fermented with German Hefeweizen yeast to create a beer that has hints of banana, clove and light black pepper,” adds Britton.

“CAMERON’S is committed to brewing innovation but in the case of Resurrection – what is old is new again, as we have brought back an old Germanic style of beer for our connoisseurs,” says President and Co-Owner, Bill Coleman. “While some people may prefer their rye bread with pastrami and a dollop of Dijon mustard, CAMERON’S already has a following of rye beer lovers who enjoy CAMERON’S award-winning Rye Pale Ale. I am convinced that Resurrection Roggenbier will tingle their tastebuds,” adds Coleman.

“I get a lot of different flavors from the Roggenbier, it starts with a nice slightly sweet malt, followed by layers of complexity. Beautifully balanced beer, full of flavor, but still super sessionable and refreshing. It is great because you can serve it to a beer snob or your average drinker,” says Dennis Kimeda, Owner of The Wren on Danforth Avenue in Toronto.

This seasonal limited time listing is the newest member of the CAMERON’S Brewmaster’s Series and will be available until December 2013 at the LCBO and select licensees.

CAMERON’S Resurrection is best served at 6 to 8°C . It is 5.2% ABV (alcohol by volume). The new beer will be available in 650 ml bottles at the LCBO for $5.95. The SKU number is #363846. It is currently being served on draught at very select bars including: The Local Gest, Sauce, The Wren, Sarah’s Cafe and Bar, Morgans on the Danforth, Smokeless Joe’s, The Only, 3030 Dundas West, C’est What, Brass Taps, An Sibin and Rhino. Please call the Brewery to have draught or bottles delivered.

 

About CAMERON’S Brewing Company

CAMERON’S Brewing Company is an award-winning, family-run craft brewer based in Oakville, Ontario. CAMERON’S is committed to brewing beer of exceptional taste and quality. Its brewing experts relentlessly pursue the development of new styles and the perfection of its classic ales and lagers using the world’s finest all-natural ingredients. Over the course of its 16 year history, CAMERON’S award-winning products have been recognized over 100 times at local, national and worldwide brewing awards. In 2013, CAMERON’S was awarded four Ontario Brewing Awards and two Canadian Brewing Awards and won the Gold for its Cream Ale at the US Open Beer Championship. CAMERON’S products are currently available at The Beer Store, LCBO stores and on tap at many bars and restaurants including Dora Keough, C’est What, Cameron House, Against the Grain, An Sibin House, Drums ‘n Flats, BRU, McGugan’s, Riverside Inn, Foggie Dew, Murphy’s Law, O’Finn’s Irish Temper etc. For more information about CAMERON’S availability call the Brewery at 905-849-8282, drop by our retail store at 1165 Invicta Drive in Oakville or visit www.cameronsbrewing.com.

Please also follow us on Facebook.com/cameronsbrewing and twitter.com/cameronsbrewing

Contact:

Odette Coleman

ocoleman@nullrogers.com

416 315-6343